Design that thinks.
Work that converts.
Design that thinks.
Work that converts.
Most design looks right. Not all of it works. After 15 years and conversion lifts from 25% to 450%, the difference comes down to one question: what does this person need to see before they'll take the next step? That question drives every project, from brand identity to landing pages to everything in between.
Currently open to full-time remote opportunities
Currently open to full-time
remote opportunities
As seen in
Selected Works
A selection of work spanning brand identity, landing pages, and web design. Built to look right and perform.
Selected Works
A selection of work spanning brand identity, landing pages, and web design. Built to look right and perform.
A CRO-driven campaign for an AI-powered PR firm that drove a 450% increase in conversions.
Interdependence
A CRO-driven campaign for an AI-powered PR firm that drove a 450% increase in conversions.
Interdependence
A brand refresh and website redesign for a non-profit fighting homelessness, transforming a grey and somber brand into something colorful and full of hope.
VVFRC
A brand refresh and website redesign for a non-profit fighting homelessness, transforming a grey and somber brand into something colorful and full of hope.
VVFRC
A ground-up brand identity for a fintech investment company, from logo ideation to brand manual and marketing deck.
The Builder Group
A ground-up brand identity for a fintech investment company, from logo ideation to brand manual and marketing deck.
The Builder Group
A conversion-focused landing page for a business gas card product that drove a 33% increase in conversions.
Bento for Business
A conversion-focused landing page for a business gas card product that drove a 33% increase in conversions.
Bento for Business
Services
From brand identity systems to landing pages, email campaigns, and digital experiences, the work spans the full range of what good design should do: communicate clearly, build trust, and move people toward action.
Services
From brand identity systems to landing pages, email campaigns, and digital experiences, the work spans the full range of what good design should do: communicate clearly, build trust, and move people toward action.
Landing Page & Web Design
Conversion-focused pages and websites structured around how people actually make decisions, informed by user behavior data and built to perform under testing.
01
Landing Page & Web Design
Conversion-focused pages and websites structured around how people actually make decisions, informed by user behavior data and built to perform under testing.
01
Landing Page & Web Design
Conversion-focused pages and websites structured around how people actually make decisions, informed by user behavior data and built to perform under testing.
01
CRO Strategy & A/B Testing
Data-driven experimentation that identifies friction, tests solutions, and measurably improves conversion rates across the full funnel.
02
CRO Strategy & A/B Testing
Data-driven experimentation that identifies friction, tests solutions, and measurably improves conversion rates across the full funnel.
02
CRO Strategy & A/B Testing
Data-driven experimentation that identifies friction, tests solutions, and measurably improves conversion rates across the full funnel.
02
Performance Marketing Design
Display ads and paid social creative built for message match and click quality, not just visual appeal.
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Performance Marketing Design
Display ads and paid social creative built for message match and click quality, not just visual appeal.
03
Performance Marketing Design
Display ads and paid social creative built for message match and click quality, not just visual appeal.
03
Brand Identity
Visual systems built from the ground up, from logomark to brand manual, designed to establish trust, differentiate in market, and give organizations the tools to show up consistently.
04
Brand Identity
Visual systems built from the ground up, from logomark to brand manual, designed to establish trust, differentiate in market, and give organizations the tools to show up consistently.
04
Brand Identity
Visual systems built from the ground up, from logomark to brand manual, designed to establish trust, differentiate in market, and give organizations the tools to show up consistently.
04
About Me
About Me
Olivia Ross
Graphic designer with 15+ years and a track record of conversion lifts from 25% to 450% across 100+ clients. The work spans brand identity, landing pages, web, email design, print, and performance marketing, and it always starts with the same question: what does this person need to see to take the next step? A background in CRO strategy and A/B testing means every design decision is informed by how people actually behave, not just how things look.
Proficient in Figma, Adobe Creative Suite, Hotjar, VWO, Unbounce, Instapage, Midjourney, Sora, Claude, and ChatGPT.
B.A. Graphic Design, Art Institute of California.
CRO Designer & Strategist
Olivia Ross Design
2012 - Present
Director of CRO
Directive Consulting
2018-2019
Director of CRO
KlientBoost
2017-2018
Lead Designer / UI-UX Designer
KlientBoost
2016–2017
Graphic Designer
Gigasavvy
2014–2016
CRO Designer & Strategist
Olivia Ross Design
2012 - Present
Director of CRO
Directive Consulting
2018-2019
Director of CRO
KlientBoost
2017-2018
Lead Designer / UI-UX Designer
KlientBoost
2016–2017
Graphic Designer
Gigasavvy
2014–2016
What People Say
The results speak for themselves, but what they reflect is a consistent approach: understanding what is standing between a visitor and a conversion, and designing the path forward.
What People Say
The results speak for themselves, but what they reflect is a consistent approach: understanding what is standing between a visitor and a conversion, and designing the path forward.
Olivia has been a genius with the CRO. We had tried to get the same results on our own, but we have never been able to beat her landing page conversion results.
Eric Schiffer
Chairman | IDPR
Working under Olivia shaped how I think about design. Every decision is rooted in data and tied to conversion outcomes, and her perspective made me a better designer.
Aaron Packard
Director of CRO | KlientBoost
I highly recommend Olivia Ross. Olivia's ability to pair creative vision with strategic CRO thinking makes her an invaluable contributor to any design-driven initiative.
Rhett Hartsfield
SEO Manager | Independence Pet Group
Olivia has been a genius with the CRO. We had tried to get the same results on our own, but we have never been able to beat her landing page conversion results.
Eric Schiffer
Chairman | IDPR
Working under Olivia shaped how I think about design. Every decision is rooted in data and tied to conversion outcomes, and her perspective made me a better designer.
Aaron Packard
Director of CRO | KlientBoost
I highly recommend Olivia Ross. Olivia's ability to pair creative vision with strategic CRO thinking makes her an invaluable contributor to any design-driven initiative.
Rhett Hartsfield
SEO Manager | Independence Pet Group
Olivia has been a genius with the CRO. We had tried to get the same results on our own, but we have never been able to beat her landing page conversion results.
Eric Schiffer
Chairman | IDPR
Working under Olivia shaped how I think about design. Every decision is rooted in data and tied to conversion outcomes, and her perspective made me a better designer.
Aaron Packard
Director of CRO | KlientBoost
I highly recommend Olivia Ross. Olivia's ability to pair creative vision with strategic CRO thinking makes her an invaluable contributor to any design-driven initiative.
Rhett Hartsfield
SEO Manager | Independence Pet Group